Hot sun. Chafing winds. Frigid temperatures. Furnace-dry air.

Unless you live in a damp cave, you’re exposed almost every day to elements that can suck your lips dry. Without their natural moisture, your lips become irritated and rough—a crispy husk of their former moist glory.

It's a proven fact: soft lips are just more kissable. And since you never know when someone might want to nail you with a big sloppy one, you ought to keep Carmex® lip balm with you at all times.